"Growers had a 10% increase in sales compared to the same period in 2021", says Álvaro Villamizar Zuñiga, president of Colombian growers association Caproflor, when looking back at the Valentine's season. According to Villamizar, there are several reasons that contributed to the success of the period.
No logistical issues
"Firstly, despite the worldwide logistical challenges, our growers didn't face any difficulties, not even in the United States. In previous years, the snowfall in the US prevented flower shipments throughout the country."
Freight problems Ecuador and Kenya
Secondly, because of the problems that Ecuador and Kenya faced regarding the export during this Valentine's season, many buyers reactivated commercial contracts with their Colombian growers, he says. "In the case of Ecuador, the lack of airplanes was the reason that growers couldn’t send their flowers in time for the Valentine's season. Approximately 22 million dollars in products didn’t reach the markets. Kenya, as a result of the pandemic crisis, presented increased freight and agricultural supplies costs. Therefore, the exports in the African country fell by 7.5% in the last year."
Valentine's Day on a Monday
On top of that, the fact that Valentine's Day fell on a Monday increased the demand. Buyers were pleased with the flowers they received. “Many of our grower's buyers said that not only they were satisfied with the quality of the products, especially the roses, but the consumers in the US were too."
Hope the positive trend will continue
Lastly, Villamizar mentions that the export figures for the 2021 closing year were 1.7 billion dollars, a value that represents a 22% increase compared to 2020. “We hope this positive trend continues throughout the year. Hopefully, Colombian flowers will continue to gain attention globally thanks to their great quality and wide portfolio."
Preparations for next holidays are in full swing
Right now, the Colombian growers are preparing for the next important floral holiday; Women's Day (March 8) and Mother's Day, which in most countries will be celebrated on May 8 this year.