This week Parfum Flower Company had the pleasure of hosting this interesting event of like-minded people at their Fragrant Garden in Aalsmeer, the Netherlands. The meeting was planned and organized by the team from David Austin Wedding Roses and was stunningly decorated by Katya Hutter. From the moment you entered your senses were aroused by both the sheer beauty of the arrangements of cascading garden roses and the glorious scent filling the room.
The attendees were marketing teams from many wholesalers supplying the European market, who were captivated by an informative presentation from David Austin Junior about the history of David Austin Roses, who also introduce a very interesting sales concept. Finally, the marketing team of David Austin shared some of their extraordinary content.
The goal of the meeting was to connect the breeder with the wholesalers so they can learn from each other and that was a great success.
At the end, everybody had the opportunity to choose their favorite roses so Katya Hutter could make a bouquet for them to take home with.