Bloomin’ Easy announces the opening of the new and improved bloomineasyplants.com, complete with direct-to-consumer purchasing of the brand’s exclusive, improved, low-maintenance cultivars. “We’re on a mission to make gardening easier and more inviting for young homeowners,” says Founder, DeVonne Friesen.
“Making it easy to purchase our plants online anytime fits our mission and will lift up the entire Bloomin’ Easy network as we generate demand through a variety of digital strategies over the next few years.” The new site allows consumers to learn about and purchase Bloomin’ Easy plants and also offers DIY support, like easy-to-follow how-to videos.
Consumers can sign up for free plant-specific Care Reminders, receiving tailored tips on how to plant, water, fertilize, mulch, and prune throughout the season. Many Bloomin’ Easy varieties are available for purchase now, with the full line available in multiple sizes in 2023.
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