Mother's Day: demand for flowers and plants remains good

In the two weeks leading up to Mother's Day, the volume on the Royal FloraHolland marketplace was just slightly higher this year than in the same period in 2021. It is positive that despite the high energy costs, the volume remains at the same level. The supply of premium roses from the Netherlands was 18% lower than last year. This is because several growers have 'cold-started' their greenhouses.

The average price for flowers and plants was 5.5% below last year's level. 2021 was an unprecedentedly good year for floriculture. The current prices are considerably above the levels of 2019 and 2020. Despite higher costs of living, among other things, the demand for flowers and plants remains good.

Rich assortment
Unlike Valentine's Day, there is no clear consumer favorite. Many varieties from the rich assortment on the Royal FloraHolland marketplace find their way to consumers. Compared to last year, there was better pricing for, among others, cut anthurium, cut hydrangea, Lisianthus and Rose. Partly due to the weather, there was a lot of Peony supply. Among garden plants, Mandevilla, Hydrangea and Lavandula are very popular this year. Phalaenopsis remains the top favourite among houseplants, with Kalanchoe and Hydrangea coming in close behind.


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