Australia: Woolworths responds to claims it ‘spray paints’ its fresh flowers

Woolworths has responded to claims that the supermarket has been “spray painting” the fresh flowers for sale in its bouquets. Three Woolies customers have taken to social media in as many days to share photos of blooms that appear to have been painted pink.

In some of the images, the green leaves and stalks around the flowers also seem to have been accidentally sprayed with the paint in question.

A Woolworths spokesperson has confirmed that the supermarket does use “bright colored dye or floral paint” on some flowers.

But the supermarket argues that the practice is a popular “trend” that has become “standard” for florists around the world and is not designed to hide any imperfections.

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