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US (FL) 2022 Sponsor Q&A with Corrine Heck

Founder and CEO Corrine Heck will be in attendance at the Slow Flowers Summit and you'll want to meet her there, on sunday, June 26th. Make a point of saying hello and pick up some of Corrine's great tips on growing your bottom line through professional proposals and confident pricing for weddings, events, and other client projects. Debra Prinzing recently visited with Corrine to learn more:

Who is your customer?
As a wedding and event florist, I definitely was my own customer when I started Details Flowers Software. For so many years, I dreamed about having a tool that does exactly what Details now does, one specifically designed to help florists and designers with an elegant and easy-to-use system. Our goal is to help improve profitability, productivity, and organization for floral businesses of all shapes and sizes.

© Yadamons |

Why is Details Flowers Software supporting the Slow Flowers Movement?
We are really excited to work with this community of customers. I think we have a lot to learn about how we can help address their pain points and business struggles. I'm hoping to gain more insights and understand, for example, who the farmer-florist is and needs. I feel like there's a lot of crossover where our platform might be the right fit for many, especially for farmer-florists who grow their own flowers for their events.

What are some of the ways a farmer-florist could customize the Details tools? 
They could create collections of just their flowers, items they want to design into wedding and event proposals. They could add their growing schedule and quantities, or, tailor offerings of certain products they grown to the holidays. I'm also interested in finding ways for growers to sell to our current customer base.

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