New collective of Dutch lily growers in the making

Dutch lily grower Otto de Ruiter (Artemis Lilies) is leaving the trading company Connecting Lilies and entering into a collective partnership with lily growers Alland, Jeroen Vreugdenhil, Gentily, and Novastar. Together they hope to be able to serve customers in a more effective way directly from cultivation, for both large-scale retail (supermarket chains) and wholesale.

Through this collective, chain traceability and chain certification can be improved, fully in line with the increasing demands of large-scale retail. This is possible through a long-term strategy on bulbs.

Otto de Ruiter: “Contact with customers will be direct, which will greatly increase transparency and efficiency.”

For more information:
Otto de Ruiter

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber