Dutch lily grower Otto de Ruiter (Artemis Lilies) is leaving the trading company Connecting Lilies and entering into a collective partnership with lily growers Alland, Jeroen Vreugdenhil, Gentily, and Novastar. Together they hope to be able to serve customers in a more effective way directly from cultivation, for both large-scale retail (supermarket chains) and wholesale.
Through this collective, chain traceability and chain certification can be improved, fully in line with the increasing demands of large-scale retail. This is possible through a long-term strategy on bulbs.
Otto de Ruiter: “Contact with customers will be direct, which will greatly increase transparency and efficiency.”
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Otto de Ruiter