On 8 of June

Free webinar to focus on mass-market floral in Poland

On the 8th of June 2022, the Dutch Embassy of the Kingdom of the Netherlands in Warsaw, supported by media partner FloraCulture International (FCI), the International Association of Horticultural Producers (AIPH), and Fresh Market Poland, will bring together an impressive line-up of expert international industry speakers taping into the potential of mass-market floral in Poland.


Why Polish retail?
The Polish economic miracle is remarkable in many ways. Since the collapse of the Iron Curtain in 1989, the Polish economy has rapidly transformed from a centrally planned economy to a free-market economy. Thanks to solid monetary and fiscal policies, the country avoided a large-scale recession during the 2008-2009 banking crisis and saw its GDP grow around five percent by 2020, outperforming most Western European countries in economic terms.

Why the Netherlands?
The Netherlands has many strengths: a technically advanced horticultural sector, environmentally certified products, a global distribution hub, well-oiled logistics, a strong entrepreneurial spirit, and an unprecedented range of products. Dutch growers export cut flowers, pot plants, bedding plants, trees, shrubs, perennials, and flower bulbs to all corners of the world. 

What’s this webinar about?
This webinar will investigate how floral wholesalers and retailers can support each other in personalization, digital marketing, in-store experience, product discovery, point of sale, customer feedback, and consumer analytics. Speakers from The Netherlands will promote its circular agriculture approach and look into stimulating floral sales of Dutch flowers and plants in Polish retail. Polish speakers will provide a comprehensive overview of the retail landscape in Poland, while the International Fresh Produce Association gives valuable insight into the current state and future direction of mass-market floral in the US.

The webinar will be chaired by Tim Briercliffe, Secretary-General of the International Association of Horticultural Producers (AIPH). There will be five presenters who are all ready to illuminate in abundance the opportunities and challenges in this country’s market segments.

Book your space now:
The ‘Mass-Market Floral in Poland’ webinar is on 8 June 2022 from 3pm to 4:30pm. Registration and attendance at the webinar are free. Register now to secure your spot and discover what mass market floral in Poland has to offer your business. Registration closes on Monday 7 June. Register at Registration (gotowebinar.com) 


For more information:



Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber