China: Flower industry blooming despite recent COVID hurdles

Despite the recent resurgence of local COVID-19 cases, demand for fresh flowers continues to remain high, and e-commerce platforms have helped boost flower consumption nationwide.

Sales of flowers, especially roses, saw a peak on May 20, as the pronunciation of"520" sounds similar to "I love you" in Chinese, and the day has become an unofficial second Valentine's Day celebrated in China. Flowers saw good yields and lower prices for May 20 compared with Valentine's Day on Feb 14, insiders observed.

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"The supply volume of flowers for May 20 this year was quite large. Red roses carried lower price tags compared with roses in other colors. May 15 and 16 served as the peak period of flower preparation for May 20," said Wang Shouhai, manager of the auction department at Kunming Dounan Agricultural Products Auction Co Ltd, a company located in Southwest Chinas Yunnan province.

Demand for flowers for Mother's Day, which fell on May 8 this year, grew more than 50 percent year on year, according to, a domestic flower wholesale e-commerce trading platform.

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