It’s already over again, but FlowerTrials 2022 was a great success. It was a week full of beautiful encounters on Breeders Avenue. Visitors of the Schoneveld Breeding stand enjoyed Cyclamen and other products in real life. It was nice to be able to shake hands again. Besides that, in the greenhouses in Wilp, great conversations started with customers who finally were able to visit the Netherlands again. In short, FlowerTrials week was one to talk about for a long time.
Visitors of Schoneveld Breeding were surprised with a colorfully decorated stand. The presentation of the extensive product range immediately invited to a good talk. For many visitors, it was the first time they could see the newcomers in the assortment with their own eyes. On benches and in inspiring creations, visitors enjoyed Cyclamen, Primula’s obconica, and Campanula. Area managers and growing supporters took everyone on a journey through the world of Schoneveld Breeding.
Super Serie Leopardo
Highlight in conversations was, of course, Super Serie Leopardo. This large-flowered, heat-tolerant Cyclamen steals the show everywhere. During FlowerTrials, Leopardo showed itself at its best with the newest color in the assortment: Pink With Eye. With that, now there are 7 colors available of this true powerhouse.
The outdoor Cyclamen also gained a lot of attention. Spread out through the stand, several varieties of Cyclamen fit for outdoor presented themselves. All these Cyclamen bear the quality mark Best for Outdoor, a label exclusive for Cyclamen that passed extensive tests in several weather conditions.
Besides the enthusiasm about the products, the new Schoneveld Breeding portal could count on good reactions. In this digital environment, users always and everywhere have access to marketing materials, photography, videos, and documents of the team's growing support. From now on, the added value of Schoneveld Breeding is always nearby.