Bridal flower e-commerce rental business grows 90% in 2021

Something Borrowed Blooms takes the term reuse to a whole new level as brides find value in renting silk bridal flowers over fresh. The company is currently on track to grow 120% in 2022.

Budget constraints due to inflation, supply chain shortages and rising fuel costs are prompting some brides to consider renting reusable silk wedding flowers instead of buying fresh ones.

Something Borrowed Blooms’ ecommerce business sells rental silk floral bouquets for the occasion. Customers use the flowers and mail them back. And the company is busier than ever, says Lauren Bercier, co-founder and CEO.

Something Borrowed Blooms has more than 20,000 unique items in its inventory ready to rent. That includes bouquets, garlands, lanterns, candle sticks, boutonnieres, corsages and other products, Bercier says. Flowers are made from silk produced overseas with other raw materials sourced from U.S.-based wholesalers, Bercier says. Most of the products are manufactured overseas.

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