AFE Surpasses 2022 Campaign goal – funding the future of floriculture

The Endowment celebrates and thanks the many industry supporters, sponsors, and friends who contributed to this year’s annual fundraiser, Funding the Future of Floriculture. Over $146,000 was raised in support of the floral industry through the Endowment.

From May 16th through June 30th, 2022, AFE’s Board of Trustees and Staff connected with the floral industry through a virtual fundraising campaign to increase annual support for critical research, education, and other floriculture programs setting a goal of $100,000. Over the month and a half, $146,850 was raised from over 80 donors and sponsors. Take a look at the full sponsor list here. 

This tremendous effort would not have been possible without the involvement of the floral industry. Sponsors of the 2022 campaign have impacted the industry by supporting vital research, scholarships & internships to recruit tomorrow’s leaders, and educational grants to provide learning opportunities to all industry members – ensuring that the industry continues to grow and advance.

Supporters of this sponsorship-based campaign are directly aiding the industry by investing in the future. Contributions to AFE help the industry face new challenges. Funding to AFE goes directly back to the industry it serves.

This entirely virtual campaign took the place of the annual fundraising dinner, allowing AFE to expand fundraising capacity beyond industry event attendees and further raise awareness for impactful industry programs. However, AFE will be holding a smaller donor recognition and networking event in Orlando, Florida, on Tuesday, September 6th, from 4:00 – 6:00 pm in conjunction with the SAF 2022 Annual Convention to celebrate the support that the Endowment has received over the years.

The Funding the Future of Floriculture Event and AFE Reception is a two-hour event scheduled just before the SAF Welcoming Reception. Join us for the announcement of a new Sustainability Project, special recognition of incredible sponsors and supporters, and an industry networking reception. The event and reception are open to all SAF Convention attendees and local industry members at no cost. Let AFE know you are planning to join – RSVP on the SAF registration form or email 

For more information:
American Floral Endowment
+1 (703) 838-5211    

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