This week, Chrysanthemum Week 2022 is held in Colombia.
The event, organized by 10 breeding companies, present in the department of Antioquia, with the support of Asocolflores and the national government, will establish dynamics to generate business, boost exports of this flower and overcome the new market challenges in terms of innovation, production, marketing, and commercialization.
On August 31, the panel "Colombian chrysanthemums bloom before the world" is held in Rionegro, Antioquia, and is moderated by Becky Roberts, director of the International Fresh Produce Association.
According to Augusto Solano, president of Asocolflores, "The union of the breeders located in Antioquia will make it possible to promote 250 new chrysanthemum varieties and promote the other 1250 existing ones in the international market, mainly in North America. This opens a very important door to strengthen and increase exports of this flower, which in the first half of this year registered a total of 22,563 tons shipped to different countries around the world, especially the United States, United Kingdom, Canada, and Chile".
The panel includes Deborah Zoellick, with more than 47 years of international experience in horticulture; Gustavo Gilchrist, president of Kennicott Brothers Company, one of the main North American wholesale companies in the sector; Eric Fernandez, general manager of Manager Continental Flowers Inc, a leading producer, importer and distributor of flowers in the United States; and Sofia Herrera, general manager of Jardines de los Andes, an organization with 50 years of experience dedicated to the hybridization, cultivation, and export of fresh cut flowers.
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