The management of Van den Bos Flowerbulbs and Penning Freesia announced that they have joined forces to strengthen their position in the global freesia market. With this joining of forces, both companies give substance to their shared vision that further economies of scale are necessary in order to be able to continue to invest in further growth of this thriving and appealing product for the Netherlands.
The joining of forces means that Penning's trading activities will be transferred to Van den Bos. Penning will continue to operate as an independent company in the cultivation and breeding of freesia and amaryllis, and Penning will also continue to trade in the dry sale of freesia.
At the table: Marko Penning, Peter Penning, Robert Piek. Standing: Frans van der Weiden en Daan Vermeer
Robert Piek, CEO at Van den Bos: "Penning is a highly respected company that has built up a solid position in the global freesia market over a period of more than 95 years. I am very happy with this joining of forces. I am convinced that our companies strengthen each other and that together we can ensure continuity of the beautiful product freesia. Together we can invest more in marketing, product development, quality, and improvements in logistics processes.
Marko Penning, General Manager of Penning: "The addition of our freesia range at Van den Bos is an important step forward. Van den Bos is the market leader in the export of flower bulbs for professional nurseries. I am convinced that our range will benefit from the scale they have achieved in the meantime. Together we can build on strengthening our position and on even better cooperation with our international customers."