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The CEO of Interflora India talks about floral gifting and decor

Anuja Joshi, Co-founder & CEO of Interflora India about changing the way India experiences premium floral gifting and floral décor, filling the gap in the market for luxury floral solutions and Hyderabad’s love for blue hydrangea

Almost everyone loves blooms of lisianthus, roses, and hydrangea when gifted or attending events beautifully done with flowers. Over the years, focussed on integrating learnings about the complexities of the Indian gifting and wedding market, Interflora India has become a formidable brand that is synonymous with tasteful décor and gifting in the country.

CE caught up with Anuja Joshi, Co-Founder, and CEO of Interflora India, who was in the city to conduct an exclusive DIY workshop on floral arrangement. Talking about what brought her to Hyderabad, the alumnus of the London School of Economics, Anuja, says, “At the moment, we are in 25 cities, and we launched the brand two years ago in Hyderabad during the pre-Covid times. During the Covid time, we didn’t get the proper opportunity to interact with the who’s who of the city. So this workshop is a way for me to interact with them.

The demand in Hyderabad was very high. It has a good mix of clients, with a shortage of a luxury players like us. Even the wedding venues are great in the city, like the Taj Falaknuma Palace. So, we thought of being in Hyderabad now — the timing for us is also perfect with festivities in full swing. Interestingly, the first wedding we did for Interflora was in Hyderabad in 2017, when we had just launched. Hyderabad loves blue hydrangeas and hampers, especially the big ones. Come festivity, the city really picks up.”

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