Dümmen Orange anticipates a strong return at HortEx 2023

Dümmen Orange has great expectations for the dynamic and growing Vietnamese market. Since 2021, a Dümmen Orange commercial representative serves its local Vietnamese business partners and flower growers, offering a wide portfolio of starting materials, such as Calibrachoa, Petunia, NGI, Anthurium, and Cut Mum. Through this engagement, Dümmen Orange remains committed to exploring the importance of the Vietnamese floriculture market. The company aims to establish a better presence in this market and will hence be participating again at the forthcoming HortEx Vietnam, which will take place in Ho Chi Minh City from 1-3 March 2023.

"We are delighted that HortEx will be returning after three challenging years for the horticultural and floricultural industry. We are also very excited to be able to participate in the largest international exhibition in Vietnam for the second time since our first appearance in 2019. We believe that participating at HortEx will help us to establish and strengthen our position in Vietnam as well as within the broader Asia market," said Dinh Thi Nguyen, Business Development – Vietnam, Malaysia, Thailand & Singapore

The ornamental market in Vietnam grows by 10% annually. Particularly in Vietnam, flower export to Japan has expanded in recent years, and the potential of Vietnamese flowers in this market remains substantial. Pot mums, Phalaenopsis, and Anthurium from Dümmen Orange are well recognized and hold a significant market share in Vietnam. Dümmen Orange has been growing market position in the Asia Pacific region, not only for cool climate flower crops but also for tropical crops.

The Dümmen Orange team is excited to meet flower growers from all over Vietnam and other Asian countries at HortEx.

For more information:
Dümmen Orange


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