A message from Laurie Nesbitt, President and COO of Florists Supply

The Floral Industry in 2023

"2022 has come and gone, and it is safe to say the year was a good one for the floral industry", Laurie Nesbitt, President and COO of Florists Supply says when looking back at 2022 and ahead to 2023.

"Pandemic measures were still in existence in some form early in 2022. With many of these lifted for most of the year, events-related business flourished, causing a strong demand in our Cut Flower departments.

Plant growth and home deliveries slowed compared to the lockdown phases of the pandemic. House plants and containers needed for pick-up or delivery orders fell off.

In our Supplies department, we saw an obvious uptick in wedding, graduation, and event items. In contrast, there was a slowdown in container categories such as ceramics, baskets, and metal containers.

Recently during the holidays, we saw more consumers return to shopping in person. Commercial businesses also increased their budgets and resumed decorating. These shifts helped holiday sales return in giftware, display items, and company parties. Offsetting that was a downtrend in the number of total home deliveries. Families were able to celebrate together in larger groups versus multiple smaller gatherings. This led to the demand for some design components and containers lessening compared to last year. Consumers have also resumed traveling for brief holidays or snow-birding for longer periods. Their absence from the country reduces demand, especially noticeable during the holidays."

Click here to read the complete article on floristssupply.com


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