In the two weeks before Valentine's Day, Royal FloraHolland's marketplace sold 160 million tulips and 151 million roses. The number of roses sold was 8 million lower than last year. The number of premium roses sourced from the Netherlands was lower for the second consecutive year. Due to the increasing use of LED lighting and higher temperatures, the decline in the supply of roses grown in the Netherlands was still somewhat limited.
The total number of flowers sold decreased from 517 million to 497 million. The average price of cut flowers in the past two weeks was slightly lower than last year. The pricing of flowers and plants clearly lags behind inflation. Chrysanthemum, Lisianthus, and Cymbidium were in high demand. With lower supplies, prices for these products were higher than last year. Among houseplants, it is notable that more Phalaenopsis was sold than last year. It is the most popular houseplant.
Source: Royal FloraHolland