China's 'romance economy' spurs fresh flower sales

Recovered market confidence and a burgeoning "romance economy" based on the rising incomes of consumers in China have led to robust sales of fresh cut flowers.

At a flower shop in Beijing, busy shop assistants could recently be seen packing bouquets ahead of Valentine's Day. "No one can refuse a bunch of beautiful flowers," said Chen Lin, a manager at the store. The shop used to sell imported flowers, but now it sells flowers from southwest China's Yunnan Province, the country's main flower producer.

The florist's sales over the past few days were between 50,000 yuan (about 7,300 U.S. dollars) and 100,000 yuan per day, higher than sales before the COVID-19 pandemic, she said.

In recent days, the average daily wholesale volume at the Dounan Flower Market in Kunming, capital of Yunnan Province, climbed to nearly 30 million stems. Dounan Flower Market is Asia's largest fresh-cut flower trading market.


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