India: Flower sales in Jashore witness spring, Valentine's Day boom

Flower traders of Godkhali in Jashore's Jhikargacha, one of the largest wholesale flower markets in the country, spent a hectic time over the last week amid soaring sales of flowers to welcome Pahela Falgun (the first day of spring) and Valentine's Day, two festivals being celebrated simultaneously today. 

Traders in the Godkhali flower market said that they have sold a wide variety of flowers worth around Tk30 crore over the last week and witnessed a higher demand for roses, which were sold to the tune of Tk3 crore on Monday alone, on the eve of the two occasions.  

At the market, a stick of rose was sold at Tk15-25, the amount they said was a record, while gladioli, gerbera, and rajanigandha also got costlier.

Riding on the high sales, flower farmers and traders in Jashore expect to mitigate the losses they incurred in the last two years from the Covid-19 pandemic and its aftermath.


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