Last week March 1 to 3, Ho Chi Minh City hosted the HortEx Vietnam 2023 exhibition. Vietnam's horticulture industry has a promising future. The country has a population of almost 98 million with a steadily growing economy.
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Horticulture and floriculture are one of the most promising sectors of the Vietnamese economy, and according to experts, Vietnam has the potential to become one of the world's largest flower exporters. Vietnam's growing population is also increasingly potted plants and fresh-cut flowers, with a preference for locally produced products.
Lam Dong province, with the Da Lat region in it, remains the main horticulture center of Vietnam. In Lam Dong, the greenhouse production area has grown from around 3,000 hectares to currently over 6,500 hectares.
Interestingly to note is that the total area of greenhouse vegetable and flower production in Vietnam is now on par with Dutch production at more than 8,200 hectares in 2021.
Opening of the Dong Thap Province pavilion. Dong Thap province is known for its flower production and fruit, including mango, chiles, orange, and longan. In addition, it has large lotus production. In the photo is Mai, second from right. Mr. Le Quoc Dien is the Director of the department of agriculture and rural development of Dong Thap, fourth from the left.
The Netherlands Vietnam Horti Business Platform (NVHBP) is bringing Dutch technology to the Vietnamese and Southeast Asian markets. In the photo are Huy Kjong from Koidra, Maitai Hong, Paul Oninks, NVHBP, Thuy Lam Mong, Mirjam Boekestijn, NVHBP, Zhang Nguyen from Koidra, and Arjen Janmaat, Ridder. The group will travel through to Dong Thap to explore local flower production.
Rijk Zwaan developed an entire range for the Asian market, including colorful baby pepper, sweet Palermo, and Medley tomato. Friso Klok, Area Manager, Thoai, product developer for lettuce Phuc, product development, Tram, marketing support, and Mai, internal sales, at Rijkzwaan Vietnam. Rijkzwaan developed an entire range for the Asian market, including colorful baby pepper, sweet Palermo, and Medley tomato.
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At the show, Vietnamese and international visitors and exhibitors are looking for new market opportunities. Growers also looked for solutions they could apply to current challenges. Challenges that affect the horticulture industry in Vietnam include water management issues, including pollution and salinization. Lack of water is an acute problem in Dalat, one of the country's largest greenhouse vegetable and flowers and fruit producing regions. Food safety also affects local consumption.
Ly Xuan Lan Plastic Co., LTD produces equipment for greenhouses. The company is from Vietnam and exports. The Vietnamese market is changing fast. To the left is Châu Lê Huong.
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CMF from France is a turn-key greenhouse builder. The company is active in France, Mexico, and Southeast Asia. Asia is a long-term market for the company, which has been active here for more than ten years. In the photo are Renaud Josse and Mathis Vaucelle, based in Ho Chi Minh City. Phung Bui is helping to translate and support the sales team.
Participants are enthusiastic about the number of visitors, and potential business leads sourced. Many European and international producers attended the show looking for local and regional partners that can extend their presence in Vietnam and the larger Southeast Asian region.