Roobos becomes part of Floral Trade Group

Flower and plant wholesaler Roobos has joined Floral Trade Group effective March 3, 2023. Managing director Wim van der Plas: "This step fits within FTG's growth strategy. Roobos is a leading player in the trade with enthusiastic, competent employees and loyal customers. With this, FTG increases its foundation within the specialist trade division."

For more than 40 years, Roobos has been supplying florists throughout Europe. The focus of its activities is in France and Belgium. Roobos sells a wide range of flowers, plants, (luxury) home accessories, and decorative materials.

Wim van der Plas, CEO of Floral Trade Group (left), and Raymon Roodhuijzen, managing director Roobos, shake hands. In the background (from left to right): Peter-Christian de Jong (CFO of Floral Trade Group), Maarten van der Bent (Director trade France), Hans van der Plas (Managing Director Van der Plas)

Raymon Roodhuijzen, founder of Roobos, is also happy with the new direction: "We chose Floral Trade Group because the family values fit with this company, where people are central. The expertise within FTG, including in Sourcing, BI, and IT, enables us to serve our customers even better. Floral Trade Group, through its subsidiaries, also gives us the opportunity to offer an even wider range of floriculture products to customers. With this, we expect to enable further growth at and with our customers."

Roobos will continue to operate as an independent company but will now fall under the Floral Trade Group banner.

About Floral Trade Group
Floral Trade Group consists of several independent companies, each with its own customer focus. Rooted in the traditions of a family business, this family of companies supplies a complete range of flowers, plants, and decorative materials to florists, supermarkets, wholesalers, garden centers, and e-tailers. From the main location in Rijnsburg with branches in Aalsmeer, Westland, and throughout Europe, over 1,100 employees dedicate themselves daily to making our customers' lives easier.

For more information:
Floral Trade Group

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