Can a garden plant Canna be kept as a houseplant? BB Plant, Beekenkamp, and Takii put it to the test, involved the Post Harvest Knowledge Center at Royal FloraHolland for independent research, and consulted consumers and chain partners to assess the feasibility as a marketing concept.
Two years later, knowing that this specially selected variety thrives indoors and can meet customer needs, the pilot project moves into the next phase with the launch at Waterdrinker.
Ed Mol, Product Developer at Waterdrinker, is enthusiastic about the exclusive availability of Cannova Casa at the Dutch Cash & Carry.
"Cannova Casa is a great houseplant because it has beautiful, warm green-bronze leaves. Tests show that this particular Canna can form buds or even flowers indoors with sufficient light. And outdoors, it blooms all summer long with large peach-colored flowers. People will appreciate the Mediterranean charm, indoors and out!"
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