June 24 and 25, 2023 in the Netherlands

Floral Fundamentals launches their first 2-day Open Door Event

Floral Fundamentals has decided to open its doors to visitors for the first time on 24 and 25 June 2023. Visitors will be welcomed at more than 14 of their growers, can take part in lectures, witness the behind-the-scenes work that goes on in their photo shoots and see ongoing demonstrations too. Visitors can even take in the fun at the Westland Flower Parade to add to the atmosphere. There is free access to everything. 

"We have Ambassadors flying in specially to take part in this event to share their knowledge and enthusiasm at the various locations and to decorate the greenhouses too!"

Described as a “Magical Mystery Tour” by Alison Bradley, there will be opportunities to learn about photography for social media and websites, trends, the reasons why Floral Fundamentals was started, and to shop at the Boerma Instituut for an array of books and sundries. On the other hand, their growers will share their passion for perfection and reveal their varieties as visitors tour their greenhouses. 

The full list of Open Doors will be released at the beginning of May together with the names of the Ambassadors who will be there. The ‘route’ stretches from Aalsmeer to Westland in a rough circle and each day the doors will open at 10.00 am until 16.00 pm. 

For more information, watch the Facebook page and website of Floral Fundamentals.

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