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Novastar Lilies and Passion for Lilies continue together

From 1 June 2023, Novastar Lilies and Passion for Lilies will continue together under the name Novastar Lilies.

By merging, Marc & Peet Noordam (Novastar Lilies) and Paul Sonneveld (Passion for Lilies) expect to serve customers even better and guarantee continuity. The men also believe that by merging their business activities, they will be better able to meet the challenges in the current market.


Left to right: Paul Sonneveld, Peet Noordam and Paul Noordam

Both companies serve the same market segment, primarily retail in the UK. There will be one central cultivation planning for the (soon to be) five different cultivation locations, all in 's-Gravenzande, the Netherlands.

From June, sales will take place under the name Novastar Lillies, with the name Passion for Lilies disappearing from the market.

Contact points will remain unchanged at this time, the coming period will be used to further shape the organization.

If you have any questions, please contact:

Marc Noordam: info@novastarlilies.nl

Paul Sonneveld: info@passionforlilies.com

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