FlowerTrials: "Summer starts at Breeders Avenue"

The FlowerTrials® marks the true start to summer. And as in previous years, Schoneveld got lots of great new things to show this time. Come along to Breeders Avenue from 13 to 16 June and prepare for where they'll be sharing their new product developments and will have.

Product developments
A lot has happened in Schoneveld's Cyclamen assortment during the past year. From this coming season onwards, the company's large-flowered powerhouse Super Serie Leopardo will be available in three new colors. Meet Super Serie Leopardo Neon Pink, White with Eye, and Wine Red at the FlowerTrials.

What's more, Super Serie Djix is also available in a new color: they'll be presenting Djix Salmon with Eye on our stand.

Lastly, there is Super Serie Fusion. The new color on the market of this large-flowered Cyclamen is Neon Pink – a unique Cyclamen with flowers in exceptional color. And Super Serie Fusion will soon be available in midi format too.

Gerbera
Schoneveld breeders have also been hard at work on other crops recently. Behind the scenes, they have developed a new Gerbera. Named Joybera, this new variety will be on display for the first time at FlowerTrials. The company will be presenting all the Gerbera we are currently working on at the Gerbera Open Days at our main site in Wilp in weeks 23, 24, and 25.

Rebranding
Lastly, Schoneveld will be sharing an exciting first with visitors to the FlowerTrials. On their stand, you'll meet Schoneveld Breeding in a brand-new look. The corporate identity has undergone a thorough review, and they have recently completed a comprehensive rebranding project. The results include five unique core values that demonstrate what Schoneveld Breeding truly stands for.