African flower exports bloom along with rest of the world

The international trade in cut flowers has become an increasingly important global export business for many African countries.

The traditional epicenter of the trade, Holland, is wilting, albeit slightly, as a percentage of the flower trade – down from 50% to 48% of global supply in 2019, according to the latest Maersk Briefing. It quoted the findings of the International Association of Horticulture Producers.

This growth in supply by other players outside of Holland to meet the demands of international flower imports into the European Union (EU) and the Gulf Cooperation Council (GCC) countries is seeing an increased need for capacity for integrated transport and more environmentally friendly alternatives with lower greenhouse gas emissions.

Countries like Kenya, Ethiopia, Colombia, and Ecuador have increased their presence in the cut flower trade. According to African Business Pages, Kenyan roses represent 40% of the European market presence.


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