India: How lavender cultivation is helping Kashmir growers

The lavender revolution in Kashmir aims to attract more farmers and engage educated youth, leveraging tourism and marketing for socio-economic growth. The "Purple Revolution" empowers farmers to cultivate ornamental plants like Lavender, driving socio-economic transformation in the region.

Kashmir's popularity as a tourist destination prompts the government to promote the cultivation of ornamental plants like Lavender. The J&K government promotes lavender farming in Kashmir to attract farmers and tap into its economic potential as a top tourist destination.

By embracing lavender farming on a commercial scale and encouraging educated youth to participate, the farming community can experience significant socio-economic benefits and positive changes. Kashmir's tourism appeal creates demand for ornamental plants like Lavender. The government encourages farmers to cultivate and market them for economic opportunities.


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