The lavender revolution in Kashmir aims to attract more farmers and engage educated youth, leveraging tourism and marketing for socio-economic growth. The "Purple Revolution" empowers farmers to cultivate ornamental plants like Lavender, driving socio-economic transformation in the region.
Kashmir's popularity as a tourist destination prompts the government to promote the cultivation of ornamental plants like Lavender. The J&K government promotes lavender farming in Kashmir to attract farmers and tap into its economic potential as a top tourist destination.
By embracing lavender farming on a commercial scale and encouraging educated youth to participate, the farming community can experience significant socio-economic benefits and positive changes. Kashmir's tourism appeal creates demand for ornamental plants like Lavender. The government encourages farmers to cultivate and market them for economic opportunities.
Read more at republicworld.com