The Royal Parks opens its first shop in Hyde Park today (4 July) at the newly-renovated boat house by the Serpentine Lake, offering visitors a seasonal range of sustainable, high-quality products.
The charity, which manages London’s eight Royal Parks, is opening its first shop to provide visitors with a new way to engage with and support the nature and heritage of the parks.
All profits will be reinvested back into caring for the parks, including through conservation to support the parks’ wildlife, restoration projects, learning, and volunteering activities.
Timeless, traditional, premium product ranges with a modern twist will include gardening items such as tools, seeds, and plants, alongside homeware products, outdoor and picnic accessories, toys, food gifts, home fragrances, books, clothing, and accessories.
A Royal Parks branded range will be available, which will include travel mugs, tote bags, prints, cards, and calendars.
The range will be underpinned by sustainability, with ethically and locally sourced products that incorporate recycled, re-purposed elements.
The Royal Parks Shop will stock a range of core items all year round, supplemented by seasonal and exclusive products with the potential for future collaborations.
Caroline Gitsham, Retail Director, The Royal Parks charity, said: “We hope that Londoners and people visiting Hyde Park from further afield will enjoy popping into our new shop to browse our seasonal range of high-quality, sustainably-sourced products - and maybe treat themselves to a souvenir of their day or find a thoughtful gift for a friend.
“Our products are inspired by the wonderful nature and the important heritage of the Royal Parks.
“Profits will go towards protecting and enhancing these valuable green spaces so that visitors now and in the future can continue to enjoy them.”
The shop has been fitted out using sustainable and recycled materials, and all packaging will be paper and recyclable.