Coloring Europe with 1.5 billion Surfinia

In the late 1980s, MNP / Suntory had a vision. To bring to market a plant with strong colors, flowering power, and garden performance for consumers.

"Surfinia® was the very first trailing-Petunia on the market and because it was propagated from cuttings qualitatively phenomenal. In no time, Surfinia became the standard and a true consumers' favorite," the company's team says.

"To this day, Surfinia is still the only true and best-selling trailing-petunia series worldwide." And 32 years later, the brand reached an unparalleled milestone by selling its 1.500.000.000th plant in Europe only. The 1.5 billionth Surfinia was festively presented at the FlowerTrials® to influencer Michael Perry, aka 'Mr. Plant Geek,' out of the hands of MNP's CEO and the man behind the success of Surfinia, Jeroen F. Egtberts."

"Surfinia is more than a brand. It has become a colorful European icon. Surfinia has changed and colored European street sceneries and how people experience and remember the streets, places, cities, and countries they visit."

"The best thing is that Surfinia is still around. It is alive and kicking. And with the introduction of its all-new collection of large-flowered and ultra-strong trailing varieties, MNP / Suntory feels that Surfinia is on the edge of yet another decade of greatness," they conclude.

For more information:
MNP / Suntory

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.