Van der Plas:

"Timeless innovation with the gerbera"

At a time when digitalization plays a major role and trends succeed each other at a rapid pace, it is difficult to always stay relevant. One flower variety that does not seem to suffer from this is the gerbera of Summit Gerbera. Growers’ association Summit Gerbera continues to invest in renewing and adapting its assortment, ensuring the flowers are seamlessly in line with the latest trends in terms of colors, customer preferences, and the current season.

A cheerful note prevails
This year, the Summit Gerbera range in the webshop of Van der Plas (an exporter from Holland with wide range of cut flowers, plants, foliages, ornamentals, decoration for florists) includes several new varieties. Given the upcoming autumn, among these new breeds, the gerberas with an orange hue stand out in particular. The gerbera stands for cheerfulness, and exactly this characteristic is emphasized in the orange-colored varieties of the flower. The multi-layered, orange-red Pirlo, for instance, is reminiscent of the summer sun coloring the horizon in the evening in its characteristic evening red. This makes the Pirlo the ideal choice to celebrate summer. The bright orange Tangerine, with its cheerful and bright hue, seems to have come straight from Valencia, the city of oranges. It lends itself well to combining in a bouquet with bright yellow or dark purple flowers for a cacophony of colors.

Capture your customers in a web of orange or red
Within the spider category, Summit Gerbera has added gerberas in various cheerful summer colors to its range. Leroy, with its light orange hue with a hint of yellow, is a fine flower for lovers of gerberas with a more subtle orange color. Those who are more into red will enjoy the deep red Katie. The contrast with the black center enhances the passion of the red color. This also makes this spider perfect for use in a bridal bouquet.

Annual refresh
As a Flourishing Partner of Van der Plas, Summit Gerbera puts a lot of time and attention into a diverse assortment. An integral part of this is the annual renewal of part of the range. For example, every year in November and December, Summit Gerbera’s gerbera growers already select new varieties to be introduced in the greenhouses the following year. By mid-June, these additions to the range will make their debut in the greenhouse, after which they will be available to florists who are eager to surprise their customers by the end of August.

One-of-a-kind gerberas
The growers of Growers’ Association Summit Gerbera focus on high-quality flowers and a unique range of varieties. To achieve these goals, the growers regularly share knowledge and tips on cultivation and growing techniques. The focus on quality does not come at the expense of the environment. To make each crop as sustainable as possible, growers who are members of the growers’ association are always looking at how they can protect the flowers from insects in an environmentally friendly way. Several Summit Gerbera growers, for instance, hang special insect nets in front of the vents in the greenhouse to keep harmful critters out during airing. As a result, fewer pesticides are needed to achieve the kind of quality you can expect from the flowers and plants in the Van der Plas webshop.

Timeless range
Do you want your flower shop to always have flowers in line with the latest trends? Then Summit Gerbera’s gerberas are just the thing for you. Thanks to the constant innovation of its range, Summit Gerbera’s flowers are always up to date. Keep up with the ever-relevant gerberas from Summit Gerbera. Order this cheerful flower now in Van der Plas’ webshop and discover the many variations offered by Summit Gerbera!

For more information:
Van der Plas

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.