Lazzeri's Open Days is a highly anticipated biennial event dedicated to the Poinsettia. This year it again lived up to expectations: about 300 guests from all over Italy and abroad participated with interest in the program, which included a company tour, a conference dedicated to the world of substrates, and a present and future varietal exhibition.
The Lazzeri team accompanied visitors along the large exposure where all the varieties in the catalog and newly planned varieties, were on display. Prominent among the featured varieties were the two 2022 introductions Aida and Maestro, the first earlier with large, very showy bracts and excellent branching and the second later, with deep red bracts and robust branching with narrow V. This year the Carmen variety was introduced and immediately received positive feedback: excellent shape with strong branches, large bright red bracts, and medium earliness, also suitable for large pot sizes.
Red is the color of Christmas, and the Poinsettia is the plant that best represents it. Red is also the color of passion, the passion that Lazzeri with this event has shown to put into at least three specific areas:
- Passion for caring for customers, opening the doors of the company, making people aware of working methodologies and offering a convivial dinner full of joy;
- A passion for quality, adopting a 100% Italian production process and employing all hygiene and control measures to achieve a healthy product;
- A passion for innovation in the continuous creation and development of new varieties that better meet market needs.
We invite you to watch the video showing the moments that have characterized the Open Doors 2023.
For more information:
Lazzeri Società Agricola A R.L
Tel.: +39 0473 246246
Email: [email protected]
www.lazzeri-agricola.com