The Dutch flower and plant export closed 2023 with a reduction of 4%, meaning 6.8 billion euros. This was announced by the Association of Wholesalers in Floriculture Products (VGB) yesterday, based on the export statistics from Floridata.
The export value of cut flowers shrank by 5%, amounting to 4.2 billion euros. Plants fared better, decreasing by 3% (2.6 billion euros). "After two years of decrease, we face significant challenges this year, both closer to home and abroad," says Matthijs Mesken, director of the VGB.
The export value to Germany and Italy experienced a minor decrease. On the other hand, the exports to the United Kingdom and France went down much more - 7% and 10% respectively. Poland and Belgium were the only two positive trends in the top ten list. Outside the top 10, the reduction was less, indicating further diversification.
Elections across Europe
The elected Dutch cabinet brings uncertainties for the Dutch business climate in the coming period. Almost all countries in Europe are going to the polls this year, including the election of a new European parliament. The election results could lead to significant instability.
Brexit
"Unfortunately, we are not yet done with the Brexit issue, as new phytosanitary requirements for cut flowers are to follow," says Matthijs Mesken, director of the VGB. "Also, instability in our supply countries, Israel and Ecuador, is causing great concern."
Also positive stories
"Despite all the challenges, I hear positive stories from my constituency; consumers continue to be willing to buy our beautiful flowers and plants. Sectoral communication about how we as the ornamental horticulture sector are working on sustainability plays an important role in this," says Mesken.
FloraFlits annual figures 2023
Check out the FloraFlits for more information about the annual figures for 2023 and the latest developments for the top 10 export countries. Both Matthijs Mesken and Wesley van den Berg (manager Floridata) provide an explanation.
Source: VGB