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Flower packaging design: Tips to protect your products and boost sales

The global cut flower packaging market size is set to grow to $5.96 billion by 2032. With so much competition in the space, you must ensure you have high-quality packaging that adequately protects your products and fosters sales. But how do you know that your packaging is the right fit for your business? Using these tips, you can optimize your flower packaging design to hit your business goals. Let's dive in.

Use high-quality materials
Flimsy packaging can damage flowers and reduce their lifespan, which negatively impacts your bottom line. Look for high-quality sheets, sleeves, and other packaging products that are sturdy enough to protect your products. These will commonly be made out of materials like BOPP, CPP, and HDPE, which combine both flexibility and strength to create high-quality packaging.

Employ eye-catching designs
Packaging design can make or break your sales. In fact, 72% of American consumers say their purchasing decision is influenced by packaging design. That's why it's so important to opt for high-quality packaging with attention-grabbing designs. Odds are, your target audience will be enamored by your choice of brightly colored packaging and will choose your arrangement over a competitor's. What's more, choosing packaging that pertains to the season or holiday you're in can further help boost sales.

Allow enough space in your arrangement
If your packaging isn't large enough to adequately accommodate your floral arrangement, it could result in premature wilting. The flowers must have enough space to breathe and allow air to circulate during the journey to their final destination. Therefore, you should design packaging that's appropriate for the size and type of flowers you're shipping. An experienced floral packaging manufacturer can help guide you to the right size for your needs.

Keep sustainability in mind
Today's consumers are looking for brands to make big strides in regards to their sustainability practices. In fact, 71% of consumers are actively choosing products due to the sustainability factor of the product packaging. Using easily recyclable materials like BOPP, CPP, and HDPE, can help you attract and retain more eco-conscious consumers. Additionally, these materials can give a unique look and feel to your floral arrangements. They have a distinct texture and are tear-resistant, waterproof, anti-wrinkle, and more.

You can further boost your sustainability factor by choosing a packaging provider that's dedicated to sustainable manufacturing practices. Some manufacturers have machinery like laser anilox cleaners and regenerative thermal oxidizers to help reduce water and energy consumption and diminish the amount of VOCs let out into the environment.

Work with an experienced floral packaging manufacturer
As a busy business professional, you likely don't have time to figure out the logistics of designing, manufacturing, and shipping your floral packaging materials. That's why it's so important to partner with an experienced floral packaging manufacturer like PPC Temkin. For over four decades, we've been creating high-quality sheets, sleeves, accessories, and more for our clients.

For more information:
Temkin PPC

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