Plant exporter RVE, which is located in Rijnsburg (the Netherlands), has launched its consumer brand Ervéyé. The brand is already available in supermarkets in Germany, Belgium, and the Netherlands.
Beautiful thinking
RVE manages the entire flower and plant range of more than 2,500 supermarkets in Germany, Belgium, and the Netherlands. Over the past years, the range was packaged with the 'Qualität' label on top the packaging. RVE and marketing agency Pull Position collaborated to give the products an even more high-end and luxurious appearance while also increasing their value. Ervéyé brings it all together: the passion for flowers and plants, the carefully arranged assortment, fresh plants, and flowers, as well as efficiency, sustainability, and affordability.
Complete concept
Ervéyé is more than just a sleeve or a label, it is a complete concept. The shelf is decorated with brand-enhancing POS material. In addition, beautiful campaign images have been created, they can be found online on the company's website and social media. Ervéyé aims to inspire consumers by mean of story telling and the created brand experience. In the coming months, the concept will be further developed, and the Ervéyé style will be applied to all stores.
Source: RVE & Pull Position