Eucalyptus cinerea, with its subtle menthol scent and silver-grey leaves, is a much-loved cut green in floral arrangements and bouquets. This popular variety, also known as the silver dollar tree, originally comes from Australia but is now widely cultivated in southern Tuscany (Italy), among other places, where Adomex works with the same grower.
One permanent grower
Adomex's Eucalyptus cinerea carries the Orca label and comes from the Grosseto region in southern Tuscany. Darryl Bouman, working for Adomex in Italy, explains, "Here, we collaborate with a grower who provides the quality appropriate for the Orca label. That means we know exactly what we get and can guarantee continuity in quality. Because the product comes from the same grower every week, our customers also know what to expect."
Although Italy has many small growers, cooperation with larger, stable growers is essential for Adomex. Darryl states, "After a few years here, you know who you can work with best. That's important because it allows us to deliver the quantities and quality the market demands."
From Tuscany to South Africa
Eucalyptus cinerea is a seasonal product. The Italian season runs roughly from September to April, a period when sufficient quantities are available. Outside this season, Adomex also sources cinerea from other producing countries, such as South Africa, to supply it all year round.
Logistics plays an important role here. Darryl says, "We have a depot in Tuscany, but we load the Orca Eucalyptus cinerea directly at the grower's. This avoids extra handling and transport, which saves costs and improves product freshness. Packaging, in Orca sleeves, and quality checks all take place on-site."
Consistent in quality
Orca Eucalyptus cinerea Long has a standard length of 70 centimeters and weighs a minimum of 300 grams per bunch. The product is loved for its decorative appearance. The round, silver-grey leaves with their waxy coating contrast beautifully with flowers and other cut foliage.
With the Orca label, Adomex is betting on a high-quality product at a competitive price. Darryl concludes, "With our approach, we guarantee customers a product that is not only beautiful and fragrant but also consistent in quality and deliverability."
For more information:
Adomex
Tel: +31 (0) 297 231 290
[email protected]
www.adomex.nl