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Indian growers who left careers for floriculture

Can a flower farm truly be more profitable than traditional crops like wheat and rice? For these five individuals, the answer is yes. From abandoning corporate jobs to turning their love for flowers into thriving businesses, these farmers are proving that with innovation, and determination, the world of flowers can bloom into a lucrative and sustainable venture.

Here are the incredible journeys of these individuals, who have not only battled numerous challenges but have also redefined what it means to succeed in their respective fields.

Lohith Reddy, a 31-year-old from Bengaluru, left his promising tech career to pursue his passion for flower farming. After gaining experience on his cousin's rose farm, he launched his own venture in 2018, starting with gerberas and later diversifying into chrysanthemums. "I wanted a reliable source of income," he shares.

Today, his farm, Lohith Flora, generates Rs 7 lakh per month by producing 1,500 bunches of chrysanthemums weekly. His focus on quality and freshness, along with a cold chain system, has earned him a loyal customer base. "His flowers last up to seven days," says wholesaler Ashok Agarwal. With over 20 employees, Lohith plans to expand further, aiming to deliver directly to customers' homes. "It's soul-satisfying to be surrounded by flowers," he smiles.

Read more at The Better India

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