"Euroflora is an internationally recognized event that returns to the city for an important edition, which combines a large public presence with a significant presence of operators in the flower and nursery sector" - these are the words of Patrizio Giacomo La Pietra, Undersecretary of the Ministry of Agriculture, Food Sovereignty and Forestry ". For this reason, as MASAF we have decided to participate both with our institutional presence, my personal presence and that of Minister Lollobrigida, and with the presence of our space which will be at the center of the event. We strongly believe in the flower and nursery sector, an excellence that must continue to be valued. For the first time, we have approved a delegation law to the Government, which in the coming weeks will allow us to make the implementing decrees to finally give legislative recognition to the flower and nursery sector. A measure awaited for decades, a starting point to give the sector all the tools to be increasingly competitive, in the scenarios of international competition ".
"Nature makes space" is the claim and it is above all the spirit that animates the exhibition at an exhibition level and in the proposals of the tourist districts and the many Municipalities present - today at the center of important investments for the redevelopment of urban green intended also as an element of sociality and rediscovered as an important tourist attraction in the case of historic gardens and hiking trails - which focus on conscious tourism and environmental sustainability, in the themes of the meetings being defined with some of the most important Italian popularizers.
Sustainability of the event
The theme of sustainability is also reflected in Euroflora in the choices made by Porto Antico di Genova regarding the organization of the exhibition and services. In the coming weeks, Porto Antico will sign a memorandum of understanding with the Municipality of Genoa for the voluntary application of the "Operating guidelines and sustainability requirements for outdoor and indoor events" relating to Euroflora 2025.
Regarding mobility on approach, the choice made in the 2018 and 2022 editions is confirmed: priority use of public transport, internal parking spaces reserved for exhibitors and only service vehicles and visitors with disabilities. There will be reserved spaces for buses and affiliated car parks.
The Italian nursery and flower market
National flower and nursery production (Istat data referring to 2023) amounts to 3 billion and 145 million and represents 4.7% of Italian agricultural production (it was 4.5% in 2022. Floricultural crops amount to 1 billion and 465 million euros (in value, 2.2% of Italian agricultural production). Nursery productions would have confirmed 1 billion and 678 million euros (in value, 2.5% of Italian agricultural crops).
Liguria is the "queen of flowers" with over 437 million of floricultural production, followed by Sicily and Campania, Tuscany is first with over 923 million in the production of nursery plants, followed by Lombardy and Sicily.
AIPH Secretary General Tim Briercliffe Voices Strong Support: "Genoa, Italian and international floriculture should be proud of Euroflora, because beauty is the best tool for promoting floriculture. AIPH 100% supports an event of Euroflora's level."
In Genoa during Euroflora:
The period of Euroflora coincides with the great spring bridges and the city offers a multitude of opportunities, starting with the spring edition of the Rolli Days scheduled during the two weekends of Euroflora, Saturday 26 and Sunday 27 April and Saturday 3 and Sunday 4 May. The doors of the aristocratic palaces will be opened and, in the Jubilee year, it will be possible to visit some of the richest noble churches in the city, which contain centuries of history and represent a real network of connections between Genoa and Rome.
Euroflora will be open every day from Thursday, April 24th to Sunday, May 4th, from 9 am to 7 pm. Ticket prices, for a fixed date, are:
Full ticket: €25.00 + €1.50 presale
Reduced ticket: €18.00 + €1.50 presale (valid for those born between April 23rd, 2009 and April 23rd, 2019, and for disabled people with a disability between 67% and 99%)
Groups: €22.00 + €1.50 presale – the "group" rate applies to cumulative purchases of at least 25 people (for every 25 paying people, one free ticket is acquired).
By selecting the "Re-booking" option at the time of purchase, you can change the date of your visit at any time.
Admission is free for disabled people with certified disability equal to 100% + companion, children born after April 23rd 2019, and group leaders.
Tickets can be purchased on the website www.euroflora.genova.it or on www.ticketone.it and at authorized Ticketone sales points.
For more information:
Euroflora
www.euroflora.genova.it