De Vroomen Garden Products unveils Miffy gardening collection

De Vroomen Garden Products has launched its newest kids' gardening line, the Miffy Gardening Collection. This playful and educational product series is designed to spark children's interest in gardening and nature through approachable, kid-friendly tools and materials.

© Miffy

The Miffy Collection, developed in partnership with Philos, De Vroomen's educational and creative product division, and Mercis, Global IP owner of Miffy, offers a selection of Miffy-themed children's gardening products. The product line includes premium flower bulbs, colorful flower boxes and pot kits, and a variety of kid-sized garden tools—all inspired by the beloved white bunny, Miffy.

© Miffy

"Our future begins with our children, and it is our responsibility to foster an environment that inspires them to care for the world they will one day inherit," said Joris Philippo, founder of Philos and representative of De Vroomen's Holland office. "By creating fun and engaging gardening products for kids, we're not only encouraging healthy habits and outdoor activities from an early age, but we also helping them understand that nature gives generously; it's up to us to teach the next generation to nurture and respect nature in return."

De Vroomen's latest child-centric gardening collection is now available for orders in the U.S. and Canada. The product line features 20 Miffy-themed products.

© Miffy

The Miffy Gardening Collection also includes the Miffy Mini Greenhouse Strawberry, which comes with six terracotta pots for planting strawberry seeds. These products demonstrate De Vroomen Garden Products' continued innovation in expanding its collections of kid-friendly gardening tools and educational resources.

Supermarkets, toy stores, bookstores, garden centers and other retailers interested in De Vroomen's Miffy Collection can expect ongoing support, including point-of-purchase display options, marketing materials and comprehensive customer service designed to evoke in-store foot traffic and drive purchases of the collection.