With a fresh new look, Ecuador-based spray rose producer Alma is making a statement in the market. The company has introduced an updated packaging design that reflects its deep-rooted passion for spray roses. "Our new packaging is more than just a redesign," says Viviana Alexandra Guanulema Marin of Alma. "It's a reflection of who we are as a company. We wanted it to feel intentional, subtle, and confident—just like our spray roses."
The updated design features soft gray and light pink tones, Alma's signature color palette. With clean lines and a minimalist aesthetic, the new packaging aims to echo the brand's modern, social-media-savvy presence, while maintaining an air of sophistication. "We believe that packaging should complement the product, not compete with it," Viviana explains. "Our spray roses have a unique character and charm. The packaging now reflects that—elegant, quiet, and expressive."
Spray roses as the focal point
Alma has long been known for treating spray roses not as fillers, but as the focal point. The company has made it a mission to elevate the reputation of spray roses in the floral industry, giving them the recognition they deserve. "Spray roses are often overlooked," Viviana continues. "But at Alma, they're the main event. They don't need to be loud to stand out—they have their own presence, and now, so does our packaging."
This latest branding move is part of Alma's broader vision to align every touchpoint—from farm to florist—with the same sense of purpose and clarity. "We invite people to take a closer look. The details matter. Whether it's the packaging or the petals, everything at Alma is curated to tell a story," says Viviana.
For more information:
Alma Spray Roses
Tel.: +(593) 98-691-6917
Tel.: +(593) 2-211-9069
[email protected]
www.almasprayroses.com