Following the successful launch of the "No Mint, No Kiss" campaign at the FlowerTrials, the East German breeding company Elsner PAC is now following up. Under "Garden´s Coolest", the most important garden and pot herbs are visualized with stylish pictures of people. From the odd woodruff to the basil catwalk model.
The imagery is unusual for the industry. The uniform style guarantees attention and recognition. It was important to concept developer Richard Petri not only to show the diversity of herbs, but also to create a certain analogy to our society: "There will certainly be interested customers who don't see themselves in it. Competitors will also want to differentiate themselves from each other. In such cases we are able to customize the visuals and create an own identity for clients as long the concept remains recognizable."
© Elsner PAC
"Garden´s Coolest" was created in joint co-operation with the agency Floramedia Germany.
With the allusion to the MAGA movement, Petri has given the campaign an additional wink: Make Aromatics Grow Again.
For more information:
Richard Petri 
Elsner PAC
[email protected]
www.pac-elsner.com
