That Flower Feeling (TFF) is inviting members of the floral industry and supporters to join a special online Town Hall. In this session, TFF will share the results from its recent test market in Texas. The event intends to show clear proof that the campaign is working, with real data on how it increased flower sales and improved customer engagement.
For the past three years, TFF has promoted flowers as part of everyday self-care—not just for holidays or special events. The campaign encourages people to see flowers as a source of joy, calm, and personal well-being. The Texas results now provide measurable evidence of growth, and TFF is expanding its efforts to encourage people to use flowers for self-care, mindfulness, home décor, and gift-giving.
In the webinar, participants will see detailed insights from the Texas test, including sales numbers, consumer trends, and success stories from retailers. The panel will also outline how TFF's approach is building nationwide momentum and driving more flower consumption across the country.
The webinar will take place on September 11, 2025, at 12:30 PM EST. Those interested can register to attend at the link here. The panelists for the event include Chris Drummond, Chairman of the Board and Owner of Penny's by Plaza Florist; Joe Don Zetzsche, Vice Chairman of the Board and Owner of Rocking Bar Z Consulting; and Vanessa Leite, Executive Director of That Flower Feeling.
For more information
That Flower Feeling Foundation
Email: [email protected]
thatflowerfeeling.org
