Samuel Flores has been named Best Artisan Florist 2025 at the competition organized by Interflora in Segovia. His proposal, inspired by Monet's gardens and executed with sustainable materials, stood out for its artistic sensitivity, harmony, and ability to move the audience.
At the upcoming edition of Iberflora, taking place from 14 to 16 October, Samuel will be the guest artist on the Universo Floral stage, the space dedicated to floral art. Iberflora spoke with him about the meaning of this recognition, his career, and his expectations for Iberflora 2025.
Samuel, you've just been awarded Best Artisan Florist 2025 in Segovia. How did you experience that moment, and what did it mean to you personally and professionally?
It was a very special moment because I felt so supported by all my colleagues. For me, receiving this award meant recognition of all the effort, training, and hours of work I've put in as a florist. Professionally, it has opened up many new opportunities, much more work, and significant recognition for my shop. Personally, I feel proud to be a florist, it's my devotion and passion. Reaching this goal is one of many achievements I have in mind.
Your work was praised for its harmony, volumes, and emotional power, with an impressionist flair. What inspired the winning piece, and how do you integrate sustainability into your daily practice?
My inspiration for the winning piece was a composition based on Monet's gardens. It was a very sustainable work thanks to the biodegradable materials, which we also use daily in the flower shop.
You've been running Ceres Floristas in Badajoz for more than a decade. How has your style and technique evolved over these years leading up to this recognition?
My flower shop has been open for 13 years in a town in Badajoz called Guareña. My style has evolved thanks to the training courses I've taken, where I've learned many different techniques year after year. I've also evolved through my ability to improvise when creating a piece, something that has helped me a lot in achieving this award.
As guest artist at Universo Floral, what are your expectations for your participation in Iberflora?
For my participation, I will stage a performance that I think will be very interesting and enjoyable for the audience.
What projects do you have in mind for the future, and what trends do you think will shape floral art in the coming years?
I have many projects ahead, some of which I will achieve and others that may remain along the way. I'm someone who always wants to learn new things and continue growing as a florist.
Floral trends for the coming year are leaning towards bold, vibrant arrangements, combining exotic flowers with natural touches and geometric elements.
Lastly, in a professional landscape full of challenges and opportunities, what message would you like to send to the new generation of artisan florists?
My message to all florists is to seek out as much training as possible, and to remember that being a florist is not just about placing flowers, it's about creating art with your hands, expressing feelings through your work. Being an artisan florist also means understanding what the client is asking for and capturing the emotion they want to express.
Source: iberflora.feriavalencia.com
