While roses may take the spotlight each New Year's Day, Mellano & Company is reminding the world that the Rose Parade celebrates far more than just its namesake bloom. In addition to supplying roses for the majority of parade floats, the company is shining a light this year on the California-grown flowers and foliage cultivated at its family-owned Oceanside farm, showcasing the diversity and craftsmanship behind every petal.
Among the standout products making their way from Oceanside to Pasadena are Solidago, Springeri, Delphinium, and Eucalyptus, all Mellano grown, along with a variety of other locally sourced California blooms and foliage. These supporting products not only enhance the parade's visual beauty but also make the roses shine, adding color, depth, and texture that bring each float design to life. Together, they represent the strength and creativity of California's floral community and remind viewers that the Rose Parade's magic comes from more than just roses.
This year's 137th Rose Parade carries the theme "The Magic in Teamwork," celebrating the collaboration and community spirit that make this beloved tradition possible. As Mellano & Company proudly celebrates its 100th year, that same spirit of teamwork is reflected in the company's role as a trusted grower and supplier, providing the premium, California-grown flowers and foliage that float builders, decorators, and designers rely on to bring their creative visions to life. Each stem carries a story of care and pride, cultivated in the coastal fields of San Diego County before being harvested, packed, and shipped to Pasadena.
© Mellano & Company
"Beyond the Rose" concept
With "Beyond the Rose," Mellano & Company is celebrating the often-overlooked flowers, greens, and fillers that play a vital role in the artistry of the Rose Parade. This storytelling concept shines a light on the hidden heroes of parade design - the locally grown materials that frame, support, and elevate every rose.
Rooted in Mellano's 100-year legacy of farming and innovation, Beyond the Rose honors the people, fields, and craftsmanship behind the blooms that make the parade possible. By focusing on California-grown products, the initiative reinforces Mellano's commitment to sustainability, community, and local agriculture.
Join Mellano & Company on their Farm to Rose Parade journey as they highlight the people, process, and passion behind bringing California-grown products to one of the world's most iconic celebrations.
In the weeks leading up to the parade, Mellano & Company will share a behind-the-scenes look at harvesting, preparing, and transporting products from the farm to Pasadena, offering a rare glimpse into the journey of California-grown blooms from field rows to float petals.
For more information:
Mellano & Company
Email: [email protected]
www.mellano.com
