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Looking back at November

Breeders join forces to advance chrysanthemum growing

Let's take a look back at last month: November. With IFTF and Trade Fair Aalsmeer taking place side by side, the sector showcased new varieties, concepts, and innovations. At the same time, strategic collaborations, technological advances, and company farewells were discussed. Let's have a read!

© Elvira Oosterbaan | FloralDaily.com

Photo report: IFTF 2025

After three busy days at the IFTF, it is now time to wind down with some photos! From production to trends, there was lots to discuss at this year's trade show. More on that in yesterday's update. But for now, let's take a look at who we found at IFTF 2025!

© Mirthe Walpot | FloralDaily.com

Photo Report: Trade Fair Aalsmeer 2025

While people were visiting IFTF last week, all sorts of things happened in Aalsmeer as well. Open houses, both at the auction and beyond, evening parties, plenty of awards handed out, and many new introductions. From plant pots with an air chamber and striking product packaging to lisianthus, gerberas, roses, and autumnal tagetes. One thing is clear: the sector is still full of energy and needs each other to grow stronger together. Some exhibitors were present for the first time in a long while, others for the very first time ever, and still others decided to view the fair from the other side this year and wandered through the aisles.

© Danziger

Breeders join forces to advance chrysanthemum growing

Danziger and Progeny Breeding, a chrysanthemum breeding company based in Bogotá, Colombia, have formed a long-term partnership. This collaboration strengthens both companies' commitment to innovation, quality, and customer success, expanding their breeding programs in Chrysanthemum and Limonium sinense to deliver more value and diversity to growers worldwide.

© Sarawathi Flowers Ooty

Indian flower growers hit hard by rise of artificial flowers

The increasing popularity of artificial and plastic flowers is taking a serious toll on India's fresh flower industry, says Abinesh Subramani of Saraswathi Flowers Ooty. "The increasing use of artificial and plastic flowers has reduced the demand for real flowers by almost 50% across India," he explains. "These synthetic products are replacing natural flowers in weddings, temples, functions, and all decorative events, severely affecting the income and stability of Indian flower growers."

© Mirthe Walpot | FloralDaily.com

Breeders showcase their best poinsettias during the Poinsettia Trials

"If I cut my finger, poinsettia sap comes out," jokes poinsettia specialist Wout Vollebregt from Florensis, drawing laughter from the crowd. It perfectly captures the friendly atmosphere inside the greenhouse of The Mastergrowers, where countless poinsettias in all colors are on display.

© Luo (Cathy) Rong | FloralDaily.com

China: Yunnan flower industry accelerates global expansion

Customs data shows that China's flower import and export trade reached $782 million in 2024, an increase of $72 million compared to 2023, representing a year-on-year growth of 10.15%. Among this, exports amounted to $516 million, up 17.78% year-on-year, while imports fell to $266 million, down 2.16%.

© Dracaenakwekerij 'De Plaats'

"Because we sell our cuttings worldwide, the contact with different cultures has been very enriching"

After forty years of active involvement in Dracaena cultivation, Dracaena nursery De Plaats has announced that it will end its operations at the end of 2026. Both the greenhouses and the company residence have been sold, marking the beginning of a new chapter for owners Ruud and Agnes Scheffers. Dragontree "De Plaats" will be officially dissolved at the end of 2026.

© Arlette Sijmonsma | FloralDaily.com

"The resilience of this industry gives us confidence for the future"

The last five years have been a true test for the global horticulture industry, says Torben Pedersen, CEO and Co-Founder of Greenex International. "We rode the rollercoaster from the pandemic sales boom and supply chain crisis to the market rebalancing itself post-COVID, and the recent shock of tariff threats in early 2025 that put uncertainty into many people's minds."

© Yunnan hot flower Agricultural Technology Co., Ltd.

China: Ensuring quality through packaging innovation

Preserving the delicate beauty of fresh-cut roses post-harvest is a high-stakes challenge, and traditional corrugated packaging struggles to optimally meet the industry's evolving needs. For a long time, the industry has widely adopted traditional packaging using corrugated paper and dividers. However, this method presents several challenges: difficulties in recycling management, susceptibility to moisture on rainy days, vulnerability to damage, and a tendency to harbor bacteria. Could the fresh-cut flower industry draw inspiration from the transparent plastic packaging commonly used for berries to drive change? After five years of dedicated work in the fresh-cut flower sector, Deng Haowen has provided his solution—the "Air Pack" fresh-cut rose packaging box.

© AdeptAg

US (OH): Plant grower implements automatic Growcoon dispenser

Green Circle Growers has become the first grower in North America to implement the Automatic Growcoon Dispenser Advanced.