'Bloomulus® conveys the airiness of clouds with "savoir vivre" and care-free summer days.' With this slogan, Kötterheinrich Hortensienkulturen and its partner HBA (Hortensia Breeders Association) presented a new generation of panicle hydrangeas at IPM 2025.
'Cloud Dancer is a structural colour that makes other colours shine while promoting relaxation and well-being.' This statement is an excerpt from the description of the Colour of the Year 2026, which comes from the Pantone Colour Institute.
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"The image-building photo of the Colour of the Year 2026 (Cloud Dancer) conveys the message to consumers that we had in mind when developing the Bloomulus brand,' says Jürgen Gerdvordermark (Sales Manager at Kötterheinrich Hortensienkulturen), adding, 'We are convinced that consumers will pay even more attention to our brand development in the coming year."
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Whether in clothing, interior design or packaging design, many designers incorporate the colour of the year into their creations. This perception in many areas of people's lives also carries over to their purchasing decisions when it comes to plants. The Bloomulus colour spectrum is therefore in tune with the times.
Many shades in the Bloomulus variety group are very close to the colour of the year, Cloud Dancer, and are therefore particularly suitable for attractive combinations. On the one hand, the colours of the Bloomulus varieties bring out the best in other plant species, and on the other hand, they convey a feeling of airy softness, as described by the Pantone Colour Institute.
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Their particular suitability for cultivation in 14 cm pots offers unlimited possibilities for combination with other varieties. Garden lovers will be delighted by their use as a highlight in decorative planters or in combination with perennials or decorative autumn flowers. This applies to urban gardeners as well as owners of large gardens.
For more information:
Kötterheinrich Hortensienkulturen
Email: [email protected]
koetterheinrich.de/en/
Media Concept Schweiz AG
Email: [email protected]
mcs.swiss/start
