Interflora Australia has launched a wide-reaching Valentine's Day campaign built around bold, modern, headline-led creative designed to resonate with today's flower-buying audience. The refreshed work brings together the gold logo, the classic red rose, and a clean, contemporary visual identity that speaks directly to consumers. The out-of-home creative appears across high-impact metropolitan environments, featuring a heart backdrop framing a premium bouquet of red roses and paired with confident, culturally aware headlines that say it how it is while still feeling timeless.
© Interflora Australia
The messaging includes lines such as "This billboard can't save you. Flowers will." and "This isn't our first Valentine's Day. Interflora since 1954." Other headlines like "This is your sign.", "Valentine's Day, sorted." and "Nonchalant is overrated. Send the roses." bring a knowing, modern tone, while "Love travels. Luckily so do we." reinforces the brand's scale and reliability. Together, these lines blend heritage and modernity, acknowledging Interflora's long-standing place in Australia's floral industry while reflecting how contemporary audiences think and speak about gifting.
© Interflora Australia
A refreshed identity grounded in heritage and local craftsmanship
Interflora is the longest-serving floral relay network in the country, having formally incorporated its Australian operations in 1954. Despite continuing to evolve its brand to stay modern and culturally relevant, Interflora remains committed to its network of local, independent florists, ensuring every order is handcrafted and delivered by florists who know their communities best.
© Interflora Australia
This Valentine's Day campaign brings the refreshed identity to life across streets, screens and wider media touchpoints, creating a consistent, rose-led presence throughout the season.
"We wanted this campaign to feel both timeless and modern, with the classic red rose paired with headlines that speak the way our audience does today. Showing up broadly across streets and screens allows us to maintain a strong, culturally relevant presence during the biggest floral week of the year, all while staying true to our heritage of working with local florists," said Alara Karayalcin, Head of Marketing, Interflora Australia.
© Interflora Australia
A cohesive seasonal presence
The campaign's consistent visual language, anchored by the heart backdrop, the hero red rose bouquet and a confident headline tone, delivers a unified Valentine's Day identity that is fresh, focused and instantly recognisable.
For more information:
Interflora Australia
Email: [email protected]
interflora.com.au/
