Inspired by Prince's song "The Most Beautiful Girl in the World," written in honor of his wife Mayte Garcia and women everywhere, The Most Beautiful™ rose has officially launched. Bred by global rose innovator Roses Forever in partnership with Mayte Garcia, the rose bush is grown and offered exclusively in the U.S. and Canada by luxury rose producer April & Ashley.
© Roses Forever
The official debut of the The Most Beautiful rose was celebrated on Valentine's Day during a Rose Baptism event in Las Vegas, where Garcia joined leadership from Roses Forever and April & Ashley. The event brought together friends, family and select media to honor the story and icon behind its creation.
"From the gardens of Denmark to the heart of Las Vegas, this rose is more than a flower — it's a symbol of love, legacy and purpose. Created with intention and baptized with joy, The Most Beautiful rose is now blooming across the United States," said Mayte Garcia, artist, author and philanthropist. "Every petal tells a story, and every purchase supports a cause close to my heart, Live 4 Love Charities."
© Roses Forever
Developed in collaboration with Roses Forever, The Most Beautiful rose was bred for visual impact, durability and long-lasting, fragrant blooms. It features rich, soft-pink coloration, full form and strong growing performance, making it ideal for home gardens, commemorative plantings and gifting occasions.
"Our goal was to create a rose that delivers beauty without complication," said Rosa Eskelund, Breeding Director at Roses Forever. "This variety continues to flower into autumn, performs reliably in the garden and is sturdy enough for indoor bouquets. The incomparable fragrance completes the experience."
"It's our very first time to baptize a rose in the USA and we are thankful for this to open the market for the roses from Roses Forever," adds Harley Eskelund.
© Roses Forever
Known for cultivating celebrity namesake roses with precision and care on their family farms, April & Ashley carefully selects each plant for its beauty and performance. The Most Beautiful rose is nurtured through every stage of growth and harvested on demand, arriving healthy and ready to bloom.
"We are honored to offer The Most Beautiful rose to customers who admire Prince, Mayte and truly exceptional roses," said Tyler Francis, co-founder and lead farmer at April & Ashley. "As the exclusive grower and retailer in the U.S. and Canada, we take great pride in caring for this rose and delivering it with the quality and attention it deserves."
© Roses Forever
The Most Beautiful rose is available for purchase now at AprilandAshley.com, with proceeds from each plant sold supporting Live 4 Love Charities' efforts to expand access to music and arts education, strengthen communities and empower creativity.
For more information, visit aprilandashley.com/products/most-beautiful
For more information:
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90
[email protected]
www.roses-forever.com
