Last Saturday, Valentine's Day, Royal FloraHolland at Amsterdam Central Station with grower Dean Zuidgeest from Villa Gerbera and VBW. The aim: to make flower love visible. This is Royal FloraHolland's new campaign in collaboration with VBW and Plantion, in which they show how much passion and dedication goes into every flower.
A card full of love
At the station, there was a life-size Valentine's card filled with personal declarations of love from growers to their favourite flowers. These stories show that the love for flowers starts with the grower. A message that is central to this campaign.
© Royal FloraHolland
"There is a lot behind a bouquet of flowers", explains Dean Zuidgeest, co-owner of Villa Gerbera. "A lot of love and people who work hard every day to create these beautiful products. That's why I'm here proudly handing out flowers." He is referring to the flowers that were handed out to passers-by at Amsterdam Central Station. Among other things, they could count on a beautiful free red gerbera from Villa Gerbera. Perfect for Valentine's Day.
© Royal FloraHolland
Heart-warming messages
Under the spotlight of the national press, passers-by were also invited to leave a loving message themselves. This was done in abundance. The card was soon filled with heart-warming messages from travellers from all over the country.
© Royal FloraHolland
Continuation towards Mother's Day
The campaign will continue in the coming months and will be followed up towards Mother's Day. The exact details will follow later. What is clear is that we will continue to build a positive story about flowers and the people who grow them with love.
