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Floriforum 2019

Richard Fox, Union Fleurs President, opening the forum
Richard Fox, Union Fleurs President, opening the forum
…
Before Martin de Munnik of Neurensics explains how a consumer makes a purchase decision, he briefly explains how the brain works.
Before Martin de Munnik of Neurensics explains how a consumer makes a purchase decision, he briefly explains how the brain works.
Pain or gain is the dilemma our brains deal with.
Pain or gain is the dilemma our brains deal with.
Plenty of questions and comments from the audience. Speaking here is Emma Beardshaw of Dümmen Orange.
Plenty of questions and comments from the audience. Speaking here is Emma Beardshaw of Dümmen Orange.
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Marcel Zandvliet of Dutch Flower Group was curious about the scale of the studies. 300-500 participants makes for a pretty good overview, Martin said.
Marcel Zandvliet of Dutch Flower Group was curious about the scale of the studies. 300-500 participants makes for a pretty good overview, Martin said.
A brief introduction of the goal and activities of the Flower Council of Holland
A brief introduction of the goal and activities of the Flower Council of Holland
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A delegation from the embassies: Hayat Hassan and Lawrence Lenayapa of the Kenyan Embassy and Jean Pierre Karebaranga of the Embassy of Rwanda
A delegation from the embassies: Hayat Hassan and Lawrence Lenayapa of the Kenyan Embassy and Jean Pierre Karebaranga of the Embassy of Rwanda
Hans van Ree and Matthieu Eveleens (Dutch Flower Group)
Hans van Ree and Matthieu Eveleens (Dutch Flower Group)
Marien Kuijntjes, Jennifer Gertue and Matti Arielle represent Kenyan rose nursery Decofresh Roses.
Marien Kuijntjes, Jennifer Gertue and Matti Arielle represent Kenyan rose nursery Decofresh Roses.
Bonjour! Maxime Francois of Flower System, Sylvie Mamias of Union Fleurs and Ali Bennani-Smires of La Clémentine/Primrose
Bonjour! Maxime Francois of Flower System, Sylvie Mamias of Union Fleurs and Ali Bennani-Smires of La Clémentine/Primrose
Paul Burton of Flower Hub and Dennis van der Lubbe of the Flower Council of Holland enjoying a cup of coffee before the panel
Paul Burton of Flower Hub and Dennis van der Lubbe of the Flower Council of Holland enjoying a cup of coffee before the panel
Oleksandr Safaraliiev of Coming Up Roses and Oksana Matias of Subati Group
Oleksandr Safaraliiev of Coming Up Roses and Oksana Matias of Subati Group
Millie Seagon of The Flower Hub and Emma Beardshaw of Dümmen Orange
Millie Seagon of The Flower Hub and Emma Beardshaw of Dümmen Orange
Grant McGowan of The Paper Studio and Hannah Dunne of Pollenup
Grant McGowan of The Paper Studio and Hannah Dunne of Pollenup
Anton Klunder of Adomex, Remco Jansen of MPS and Jeroen Oudheusden of FSI
Anton Klunder of Adomex, Remco Jansen of MPS and Jeroen Oudheusden of FSI
Sally van der Horst of Fleuroselect and Noelia Mansilla of Dümmen Orange
Sally van der Horst of Fleuroselect and Noelia Mansilla of Dümmen Orange
Coen Meijeraan of Royal FloraHolland with Herman de Boon
Coen Meijeraan of Royal FloraHolland with Herman de Boon
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Last year, Marco van Zijverden was on stage, now he's in the audience. Pictured here with colleague Marcel Zandvliet and Martin de Munnik (Neurensics)
Last year, Marco van Zijverden was on stage, now he's in the audience. Pictured here with colleague Marcel Zandvliet and Martin de Munnik (Neurensics)
Dick van Raamsdonk of HPP talking to Loes van der Toolen of Pagter Innovations
Dick van Raamsdonk of HPP talking to Loes van der Toolen of Pagter Innovations
Augusto Solano of Asocolflores with Bernard Oosterom of AIPH
Augusto Solano of Asocolflores with Bernard Oosterom of AIPH
And there's Remco Jansen of MPS again, this time with Peter Larsen-Ledet of Flora Dania
And there's Remco Jansen of MPS again, this time with Peter Larsen-Ledet of Flora Dania
COO Phill Burton talks about Bloom & Wild, which sends flowers by mail in the UK.
COO Phill Burton talks about Bloom & Wild, which sends flowers by mail in the UK.
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"In one week, our activities were expanded in Germany and France." A nice job for operational director Phill
"In one week, our activities were expanded in Germany and France." A nice job for operational director Phill
Moderator Simone van Trier was ready to throw the blue microphone to anyone willing to contribute to the discussion.
Moderator Simone van Trier was ready to throw the blue microphone to anyone willing to contribute to the discussion.
The audience wanted to know if this e-commerce company is also finding a new target audience for flower sales. This didn't seem to be the case, but many returning customers are ordering bouquets with them. "On average, 3 times a year. Once for Mother's Day, and twice for birthdays", Phill said, based on figures.
The audience wanted to know if this e-commerce company is also finding a new target audience for flower sales. This didn't seem to be the case, but many returning customers are ordering bouquets with them. "On average, 3 times a year. Once for Mother's Day, and twice for birthdays", Phill said, based on figures.
Grant McGowan
Grant McGowan
…
Herman de Boon wondered when Bloom & Wild would sell its business. "Not for a while", Phill Burton responded. "The investors connected to the company have a long-term vision", he assured.
Herman de Boon wondered when Bloom & Wild would sell its business. "Not for a while", Phill Burton responded. "The investors connected to the company have a long-term vision", he assured.
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Paul Burton used to be a grower in Kenya. "Being a grower, you sometimes feel lonely in the chain."
Paul Burton used to be a grower in Kenya. "Being a grower, you sometimes feel lonely in the chain."
The panel, with from left to right moderator Simone van Trier, Kate Penn of SAF, Paul Burton of Flower Hub and Dennis van der Lubben of the Flower Council of Holland
The panel, with from left to right moderator Simone van Trier, Kate Penn of SAF, Paul Burton of Flower Hub and Dennis van der Lubben of the Flower Council of Holland
Jennifer Gertrue of Decofresh wanted to know how to deal with the consumer demand for 'experience'
Jennifer Gertrue of Decofresh wanted to know how to deal with the consumer demand for 'experience'
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Colombian growers Diego and Alberto Bermudez of Matina Flowers 
Colombian growers Diego and Alberto Bermudez of Matina Flowers 
Alicja Cecot of Pod Oslanami with Ron van der Ploeg of FCI
Alicja Cecot of Pod Oslanami with Ron van der Ploeg of FCI
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Mya Thway, who works with the flower industry in Myanmar, with breeder Micha Danziger
Mya Thway, who works with the flower industry in Myanmar, with breeder Micha Danziger
Gorden Makoni of Efgaz with Winnie Muya of the Kenya Flower Council
Gorden Makoni of Efgaz with Winnie Muya of the Kenya Flower Council
Marcel van Vliet of CELAA chatting with Matthijs Mesken of VGB
Marcel van Vliet of CELAA chatting with Matthijs Mesken of VGB
Carlos and Aviram Krell of KIR CORP
Carlos and Aviram Krell of KIR CORP
The exhibition floor, ready for all the visitors that will fill the aisles.
The exhibition floor, ready for all the visitors that will fill the aisles.